Our story

We built the tool
we wished existed

SellWha was born in 2023 when our founders — both e-commerce sellers themselves — grew tired of juggling WhatsApp, spreadsheets, and sticky notes to manage their stores. We built the platform we always needed.

Our mission

Empowering every
seller in Asia

We believe every small business owner deserves the same powerful tools as large enterprises — without the enterprise price tag or complexity. SellWha levels the playing field for 50 million WhatsApp sellers across Southeast and South Asia.

2023
Founded in Dhaka, Bangladesh
5,000+
Sellers trust SellWha today
12
Countries across Asia
৳4B+
Revenue processed for sellers
"We don't just build software.
We build economic freedom
for Asian entrepreneurs."
A
Arif Hossain
CEO & Co-founder, SellWha
What we stand for

Our values

Seller first, always

Every feature we build starts with one question: does this make a seller's day easier? We talk to hundreds of sellers every month and let their real pain points drive our roadmap.

Radical simplicity

Complexity is the enemy of adoption. We obsess over making powerful features feel effortless. If a 50-year-old seller in rural Bangladesh can't use it in 5 minutes, we rebuild it.

Trust through transparency

We publish our uptime, explain our pricing with zero hidden fees, and never sell your data. Your customers' data is yours. Period.

Built for Asia

Our team lives here, our servers are here, and our payment integrations are built for here. bKash, GoPay, OVO, QR Pay — we speak your customers' language.

Speed as a feature

Slow software costs sellers money. We invest heavily in performance — our inbox loads in under 400ms, our automation fires in under 2 seconds, and we've never had a billing outage.

Community over company

We run seller communities in Dhaka, Jakarta, and Manila. We share playbooks, templates, and growth hacks for free — because when our sellers win, everyone wins.

The team

People behind SellWha

A small, focused team of builders, designers, and former sellers obsessed with making commerce simple for everyone.

A
Arif Hossain
CEO & Co-founder
Former Daraz seller turned engineer. Sold handmade crafts for 4 years before building SellWha.
S
Sadia Islam
CTO & Co-founder
10 years in distributed systems at BRAC and Pathao. Obsessed with reliability and sub-second performance.
R
Rifat Karim
Head of Product
Previously product lead at ShopUp. Interviewed 600+ small sellers to shape every feature in SellWha.
N
Nusrat Jahan
Head of Growth
Ex-Facebook Bangladesh. Grew SellWha from 0 to 5,000 sellers with zero paid ads. Community-first believer.
T
Tanvir Ahmed
Lead Engineer
Full-stack wizard who built the automation engine from scratch. Contributes to Laravel core in his spare time.
F
Fatema Akter
Design Lead
Previously at Notion and Canva. Makes enterprise-grade complexity feel like texting a friend.
M
Mahbub Alam
Head of Support
Answers every support ticket personally. Knows every seller by name. Response time: under 4 minutes.
J
Jannatul Mawa
Partnerships
Manages integrations with Shopee, Lazada, bKash, and 20+ other platforms. Speaks 4 languages.

We're a team of 24 across Dhaka, Jakarta, and Kuala Lumpur.

View open positions →
Our journey

How we got here

2022
The idea
Arif and Sadia, both running WhatsApp businesses, keep losing orders in chat threads. They sketch SellWha on a napkin at a Dhaka café.
Jan 2023
First code
Sadia writes the first line of code. The team is 3 people, working nights and weekends out of a shared apartment in Dhanmondi.
Jun 2023
First 100 sellers
SellWha launches in closed beta. 100 sellers from a Facebook group are the first users. Feedback floods in. Everything gets rebuilt.
Dec 2023
Official launch
Public launch. 500 sellers sign up in the first week. The team stays up for 72 hours fixing bugs and answering every support ticket.
Mar 2024
5,000 sellers
Crossed 5,000 active sellers. Expanded to Indonesia and Malaysia. Opened a second office in Jakarta.
2025
What's next
Launching AI-powered catalog builder, TikTok Shop integration, and a mobile app for sellers on the go. The story continues.
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